Google Ads Agency Singapore
We turn clicks into customers.
Google PPC can be hands-free. From comprehensive keyword research to compelling ad copies and proven strategies, we drive high-quality traffic to deliver market exposure and predictable numbers of leads.
Our certified Google Ads specialists design data-driven campaigns engineered for maximum ROI.
Advertise Smarter with Winning Google Ads
Onboarding & Strategy
The initial stage involves aligning our work with your business goals. In the first consultation, we hope to understand better your business model and offerings, USPs, target audience and sales cycle. At the same time, we'll share more insights and guidance on defining measurable KPIs from your Google Ads Campaign with your intended allocated budget.
I. Account Access & Website Review
In order to fully set up your campaign for success, we will need access to the following:
- Website Logins
- Product / Service Images
- Google Ads Account
- Google Analytics (GA4)
- Google Tag Manager (GTM)
This information is needed for our technical specialist to track ad conversions such as Lead Form, WhatsApp, Phone Call, Purchase, etc. We will also need to review your landing pages and provide specific, actionable recommendations to improve the overall conversion rate potential.
II. Keyword & Competitor Research
Using the right software and tools, we will identify and list down high-intent search terms relevant to your products and services. We analyse your top three competitors to benchmark serving our ads in the search bidding auction.
III. Planning Campaign Structure
We design a scalable campaign hierarchy in themed ad groups that logically separates budget, keywords, messaging and landing pages, allowing for pinpoint optimisation in later phases.
IV. Bidding Strategy
Based on conversion volume and budget, we select the initial bidding method (often starting with Maximise Clicks or Conversion Value, then transitioning to automated strategies like Target CPA/ROAS) to ensure we collect data efficiently.
Design, Launch & Validation
The first 30 days are a crucial testing ground where we deploy the strategy under controlled conditions. We avoid letting campaigns run blindly.
Instead, we use a data-centric approach to quickly gather performance signals and eliminate irrelevant spend. Concurrently, we validate the keywords, ads and audiences that serve as the backbone of your performing strategy.
Launching Your Ad Campaign
Campaigns, Ad Groups and Keyword Lists are designed and built exactly to our planned structure.
In the process of developing ad copies, we draft out 12-15 high-quality headlines and 4 descriptions per ad. The copy is meticulously crafted to be persuasive, relevant to the keywords while utilizing your USPs to maximise click-through rates (CTR) and Quality Score.
Besides the above, we implement a full suite of relevant extensions (e.g., Vanity URL, Sitelinks, Callouts, Promo, Images) to increase the ad’s visibility, provide valuable information, and improve Ad Rank.
Continual Optimisation (Weeks 1-4)
Budget Monitoring
Ensure smooth budget pacing and immediate detection of campaigns that are over- or under-spending relative to their initial performance.
Search Term Analysis
We identify and add irrelevant, low-intent terms as Negative Keywords. This practice saves budget instantly and rapidly increases the quality of traffic.
Ad Quality and Relevance Checks
We monitor the “Ad Strength” of RSAs and the Quality Score of core keywords, making adjustments to headlines and descriptions to improve relevance and lower CPCs.
Growing Your Business Sustainably
This is the ongoing engine of your business growth. We continually leverage the data accumulated to refine and scale your profitable campaigns. This consistent effort ensures campaign efficiency is maintained and new growth opportunities are captured.
What We Do Monthly
Advanced Search Term Mining
Beyond just adding negative terms, we identify and pause underperforming keywords while uncovering potential search terms that are currently in trend, popular or hidden.
Bid and Budget Adjustments
We strategically shift budgets, increasing bids for better performing campaigns and decreasing bids for areas showing high cost.
A/B Testing
We test new ad copies, landing pages and experiment with new headlines and descriptions. This systematic testing prevents “ad fatigue”.
Asset and Landing Page Review
We monitor the performance of creative assets and proactively check if serving ads to specific landing pages are performing as expected.
Clear Communication & Reporting
Every report is followed up with a scheduled call to walk through the results and recommendations for next steps. We answer and clarify your questions ensuring a collaborative partnership focused on continuous improvement.
Monthly Performance Report
A client-facing report that cuts through the noise. We focus on the KPIs defined in the initial stages. We clearly summarise the work performed and the business impact achieved that month.
Looking For New Market Opportunities
We research and propose new high-potential campaigns based on evolving market conditions. In our forecasts, our Google Ads Specialists offer specific, actionable options for budget increases to accelerating growth and capturing greater market share.
We take the guesswork out of Google Ads Management.
From keyword selection and budget allocation to ad copy testing — your campaigns are powered by conversion tracking and structured analysis. This strategic method ensures our focus on high-intent prospects and measurable results.
Conversion-First Strategy
Every campaign is built on a foundation of conversion tracking and data-driven targeting to maximise your returns on budget spent.
Data Intelligence for Better Decisions
We provide deep insights into search trends, competitor ranking, and user engagement metrics, allowing you to understand market opportunities and make informed strategic decisions about your future advertising spend.
Your Guide to Common Questions & Solutions
How many revisions are included
All projects include 3 rounds of revisions at key milestones. Need more? Additional revisions are billed at $95/hour (we’ll always get your approval first).
What are your charges?
We offer fixed-price packages (starting at 7,500 for MVPs) or Weekly Sprints (2,500/week). You’ll get a detailed quote after our free strategy call.
What is your MVP process?
Week 1: Define core features & database structure
Week 2-3: Build/test key workflows
Week 4: Launch with analytics & team training
Most MVPs ship in 4 weeks or less.